Exploring the Fusion of Japanese Art and Culture at Camp Nou: A Unique Collaboration Between Rakuten and JNTO

Introduction: In an exciting collaborative event between Rakuten, one of the world’s leading technology companies, and JNTO (Japan National Tourism Organization), the tourism office of Japan, Camp Nou in Barcelona became the stage for an unforgettable exhibition of Japanese painting. In this thrilling post, I will take you through my experience at this event, where Japanese art and culture intertwined in an iconic football stadium.

A Unique Encounter: From the moment I stepped into Camp Nou, the energy was palpable. The vibrant colors of Japanese artworks adorned the hallways, creating a unique atmosphere that blended a passion for football with Japan’s rich artistic heritage. This collaboration offered us a unique glimpse into Japanese culture, transcending geographical boundaries.